ThinkAI: Powered by DesignWest’s Legacy of Trust, Creative Excellence, and Innovation in Ireland.
At the heart of ThinkAI are two brothers, Declan and Rob Martin Foley – known to some as “The AI Brothers.” With distinct yet complementary journeys through the world of emerging technologies, they share a profound fascination for Artificial Intelligence and its power to reshape our world, particularly for businesses here in Ireland.
Our Team
Declan Foley
Declan Foley, a seasoned creative director and entrepreneur, is the founder of the renowned Designwest. With over 20 years of hands-on experience in the design industry, Declan has been the driving force behind DesignWest's success since establishing it in the West of Ireland. His journey in design began after qualifying with a distinction in Design Communications, leading him through impactful roles in busy Dublin marketing and communications agencies, where he worked with major national and international brands. This early experience honed his skills in delivering high-impact creative solutions under pressure.
Driven by a passion for creative excellence and a desire to bring top-tier design services to a broader range of Irish businesses, Declan founded DesignWest. As its Creative Director, he has spent nearly two decades empowering a diverse array of Irish businesses and organisations – from local SMEs and public sector bodies to national brands – with award-winning design, compelling branding, and effective digital strategies. His approach is rooted in a deep understanding of diverse client needs across Ireland and a commitment to delivering creative, impactful solutions that drive tangible growth. Beyond DesignWest, Declan has also launched other creative ventures, demonstrating a continuous entrepreneurial spirit and an ability to identify and meet evolving market needs within Ireland. His experience is not just about design; it's about understanding Irish business challenges and crafting creative strategies to solve them.
Rob Foley
Rob Foley is ThinkAI's Head of Technology & Innovation and an AI-Driven Growth Leader. Rob brings a wealth of experience as a visionary technology partnerships executive with over 20 years of experience scaling growth at the intersection of software, data, and innovation. His significant prior roles include Head of Strategic Partnerships at Swiftly, where he was instrumental in shaping the modern retail tech landscape—spearheading high-impact alliances with global powerhouses like Microsoft, Salesforce, and Oracle. His leadership there delivered exponential results, including a 300x expansion in retail footprint and a 500% growth in enterprise clients.
Rob’s work stands out for its deep integration of AI and data-driven strategy. He has consistently leveraged artificial intelligence to accelerate go-to-market motions, power smarter loyalty and offer platforms, and optimize partner performance through predictive models and automation. From embedding AI-enabled digital circulars into the shopper journey to activating scalable product integrations with leading ISVs, Rob has redefined what’s possible at the edge of ecosystem innovation. A former software developer turned strategic operator, Rob brings a rare fusion of technical fluency and commercial insight. His international experience across the Americas, Europe, and Asia adds a global lens to his approach to every deal, integration, and growth strategy. This deep experience in applying emerging technologies like AI to solve complex business challenges and drive significant growth in data-intensive, dynamic environments is a cornerstone of his contribution to ThinkAI and its mission to serve Irish businesses.
The Story Behind ThinkAI
This unique blend of Declan’s entrepreneurial creativity, deep-rooted design expertise, and client-focused success (honed over years of leading DesignWest, and other creative ventures in Ireland) with Rob’s strategic technology leadership, proven track record in AI-driven growth, and commercial insight sparked the creation of ThinkAI. They saw an opportunity to combine their unique skill sets to demystify AI and make its transformative benefits accessible to businesses of all sizes across Ireland, with a special focus on how AI can amplify creativity and brand impact.
Their passion isn’t just professional; since early 2025, they’ve hosted a regular slot on Midwest Radio, educating listeners across the West of Ireland and beyond on how AI can be practically applied in both business and everyday life. They are driven by a desire to be part of the positive change AI promises, helping Irish enterprises navigate this new frontier with confidence.
Built on Solid Foundation
This vision is built upon a solid foundation. Since 2005, DesignWest, .ie, under Declan’s leadership, has been privileged to work alongside a huge variety of Irish businesses and organisations. We’ve celebrated successes with hotels enhancing guest experiences, retailers streamlining their operations, solar companies innovating for a greener Ireland, and dedicated County Councils serving our Irish communities. Our 5.0 Google rating is built on nearly two decades of understanding diverse needs and delivering excellence, from Government bodies to local Irish enterprises.
ThinkAI: The Next Step in Irish Business Evolution,
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ThinkAI (thinkai.ie) was born from this combined experience and forward-thinking perspective. It merges DesignWest’s deep-rooted understanding of Irish business needs and its legacy of client-focused service with Rob’s strategic insights into AI, data analytics, AI-driven growth strategies, and effective technology implementation. We speak your language, we understand your challenges – whether creative or technical – and we’re passionate about finding AI solutions that make a tangible difference to your Irish business’s bottom line and operational efficiency.
We bring the same commitment to quality, partnership, and clear communication you’ve come to expect from DesignWest, now sharply focused on the practical application of Artificial Intelligence for the Irish market.
Based in Ireland and serving clients across Europe, ThinkAI is your partner for a smarter future.
What our clients say?
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JUST SOME CLIENTS WE'VE WORKED WITH OVER THE YEARS...
